Symbols have significant cultural value, hold meaning in different settings and are immediately recognizable to large numbers of people. As such, brand logos harness the power of the symbol to create engaging, memorable identities that people come to know and love over time.
This course will equip you with practical techniques to create
beautiful, functional and recognizable brand symbols. The course is
divided into 4 major sections covering an overview of symbols as a
design practice and cultural concept, defining the needs of a branding
project and setting up a good working process, ideation techniques for
illustration and typography and bringing your ideas into a digital
You’ll build your own set of brand symbols throughout the course and by
the end, you’ll have a full presentation showing off your best design
Learn how to create symbols for brand identities that allow people to understand your brand right away..