Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires master of a range of different skills including design, time management, presentation, writing and research skills.

In this course, you will explore the entire branding process from brief and ideation to final launch. The course includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touchpoints.

By the end of this course, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.